The Additive Manufacturing Conference was a newer event that the company produced. It tied into the production 3D printing media brand of the same name. As marketing manager for the event, my role was to boost sponsorship sales and hit attendee goals. A year-long marketing plan to promote the next event was started at the end of the current event, each iteration. The project involved print media ads, podcast spots, social media ad buys, prospectus creation, direct mail campaign, web site management and on site promotion.
I developed, wrote, edited and gave design input on each piece, including the Registration Brochure that was included with the print magazine, direct mailed to a select list and used as part of the email campaign.
