The editorial team for AM had an idea to begin a sponsored web series that focused on unique uses of 3D printing in manufacturing. From the beginning, they involved sales and marketing in the development of the show. My parts of the project were selecting the name, working with design to develop the look and feel of the show and it’s collateral, copywriting for promotional materials and working with the team to schedule and release episodes. The series won awards and is now over 100 episodes into its run.
