Field had no single document that captured what the company did and why it mattered to the clients it served. I built that from scratch, starting with client research to understand what decision-makers actually needed to know, then working through each internal stakeholder team to surface the capabilities worth featuring. Synthesizing that input into a focused print and digital piece for the Business Development team required difficult editorial choices about what an outward-facing document should and shouldn’t carry. The result became the foundation for a full suite of sales and marketing collateral that followed.
